DC Comics Co-op Advertising Program Binder – 1991

Friend and purveyor of all things comic books, John Nordstrom swung by the house (social distancing was indeed applied) to give me this fine DC marketing/advertising program. Since the virus is doing its damnedest across the globe, Nordstrom had time to root through some of his items in storage. He was pleased as punch to find a little bit of Swamp Thing within the DC Advertising Program. I was even more pleased to take it off his hands! Although I had never seen the DC Program binder before, I was familiar with the Swamp Thing appearance within it.

Front cover of binder

The program came with 2 DC Co-op Pre-Authorization Forms, the business card of then DC Marketing Representative, Christine Maturo and 22 pages of advertising information. Sure the ad info isn’t all that entertaining but the artwork involved in the layouts is pretty cool! I’ve included photos of various pages from the program, below.

The binder is broken-up into 4 sections: The “Dear Retailer” letter, “General Information”, “Ad Slicks” and “Yellow Pages”. All but the “Dear Retailer” letter feature special binder tabs. My favorite portion of this binder is the Yellow Pages. That’s where the Swamp Thing lies.

Within the various Yellow Pages ad examples, Swamp Thing can be found on the right, interior page.

Four years ago I stumbled upon the same Yellow Pages insert page from the binder. I thought it was a one and done item. I wrote about it here with more detailed photos. Four years later I now know where the inert belongs, pages 19-22 of the DC Comics Co-op Advertising Program binder!

Back binder cover