DC and LCA Entertainment Style Guide (August 1990)
This beautiful, original style guide arrived in the mail yesterday and I’m extremely excited to share this rare gem with you. For those unfamiliar, a style guide exists to assist in maintaining a consist aesthetic within a brand. It usually comes in the form of a multi-page booklet, filled with dos and don’ts relating to logo usage, color palette, how a character should be portrayed, tone, etc. Basically, it’s a rule book to help you stay within the lines while branding and producing merchandise.
This style guide is housed within the Swamp Thing binder that you may have seen me write about or up for auction on ebay. The binder is filled with marketing/promotional/branded material and examples. Many of the illustrations within the style guide have been featured on the various collectibles that spawned from the animated TV series. You’ll probably recognize a lot of the illustrations from the Swamp Thing action figure packaging, board game, slippers, chalk, and various other Swamp Thing collectibles from the early 1990’s. There is so much to see, so I’m going to dive right in. I’ve included every page within the style guide so you won’t miss out on all its glory.
Binder front cover:
Section One – Introduction
Each section divider features a pattern of Swamp Thing icons; below.
the little icon within the divider page pattern can be found on the packaging of a few Swamp Thing collectibles and can be found as a puffy sticker.
The Introduction kicks off with a Swamp Thing origin comic. I can’t say I’d ever seen this abridged origin until the binder arrived in the mail yesterday. It’s a departure from the origin we are accustomed to in comics, but very entertaining.
Dr. Holland has just perfected his bio-restorative formula in his secret, government lab, deep in the Swamps of Louisiana. It seems safe to assume, this strip helps fill-in the origin story gaps of the Swamp Thing animated series. This strip would be fun to see, played-out, prior to the notable animated series intro/theme song. Here, Arcane is the one who plants the bomb in Holland’s lab and he’s come for the formula.
After the explosion, Arcane salvages what little formula remains after the blast and turns his devoted, unruly henchmen into Un-Men. In typical fashion, Dr Holland’s fiery body crashes into the nearby swamp.
In this strip, Arcane and the Un-Men are hot on Swamp Thing’s trail to obtain every drop of formula they can from Dr. Holland’s remains. They didn’t bargain on finding something much greater! …Swamp Thing
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