DC Comics Co-op Advertising Program Binder – 1991
Friend and purveyor of all things comic books, John Nordstrom swung by the house (social distancing was indeed applied) to give me this fine DC marketing/advertising program. Since the virus is doing its damnedest across the globe, Nordstrom had time to root through some of his items in storage. He was pleased as punch to find a little bit of Swamp Thing within the DC Advertising Program. I was even more pleased to take it off his hands! Although I had never seen the DC Program binder before, I was familiar with the Swamp Thing appearance within it.
Front cover of binder
The program came with 2 DC Co-op Pre-Authorization Forms, the business card of then DC Marketing Representative, Christine Maturo and 22 pages of advertising information. Sure the ad info isn’t all that entertaining but the artwork involved in the layouts is pretty cool! I’ve included photos of various pages from the program, below.
The binder is broken-up into 4 sections: The “Dear Retailer” letter, “General Information”, “Ad Slicks” and “Yellow Pages”. All but the “Dear Retailer” letter feature special binder tabs. My favorite portion of this binder is the Yellow Pages. That’s where the Swamp Thing lies.
Within the various Yellow Pages ad examples, Swamp Thing can be found on the right, interior page.
Four years ago I stumbled upon the same Yellow Pages insert page from the binder. I thought it was a one and done item. I wrote about it here with more detailed photos. Four years later I now know where the inert belongs, pages 19-22 of the DC Comics Co-op Advertising Program binder!
Back binder cover
Matt from Foreign Comic Collectors Magazine (FCC) contacted me this past weekend to ask if he could use images from my website for his latest episode of Global Comic Safari. Having a hefty collection of non-US Swamp Thing books, I was happy to oblige. In their new episode, Matt and Jon Z (of CBSI) look at international comics featuring Bernie Wrightson & Len Wein’s classic, Swamp Thing #1. The comics feature some beautiful variations from Mexico, France and beyond. Matt also discusses the different styles and sizes that publisher, Navaro (Mexico) used in publishing the comics.
Jon Z is a member of the Tales from the Flipside Podcast team as well as a contributor to comicbookinvest.com
Matt is a foreign comic fanatic and a founder of the Foreign Comic Collector Magazine. You can join the Here
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The publication is Comics Buyer’s Guide. The date is March 13, 1992. Financial magazine, Barron’s influences Marvel stock prices, The Shadow of the Bat is the talked about ongoing series, and Peter David is in search of heroes. In March of 1992, Nancy Collins’ intriguing and fun Swamp Thing #117 “The Lord of Misrule” (Series 2) is released. Yet, noticeably on the Editorial page of this CBG is a satirical cartoon knocking DC comics, referencing Rick Veitch’s unpublished, “Morning of the Magician” from 1988. DC’s controversial decision in not releasing the story still circulates in conversations today.
Veitch, Christ and DC’s inability to handle “mature” subject matter are on the table thanks to cartoonist, David Goehner. 3 years after Veitch left Swamp Thing and DC due to the mishandling/treatment of his story, “Morning of the Magician”, Swamp Thing #88. Fans still talk of its release. Perhaps one day a finished copy will make its way into our hands. In the meantime you can read the script and see the rough pages by Michael Zulli over on 20th Century Danny Boy’s website, here.
It’s that time of year again!
Another issue of Holland Files is nearly complete and I’m taking pre-orders. If you’d like to secure your copy, email me at HollandFilesZine@gmail.com. Books are $10 with free shipping in the US during pre-order only. Issue 4 is packed with in-depth Swamp Thing info along with an interview with Macon Blair (Phantom Stranger from the recent Swamp Thing series/Blue Ruin/Green Room), art by Stephen R Bissette, along with art and articles by 48, talented Swamp Thing fans from around the world. Share in the love for Swamp Thing and order Holland Files today.
Holland Files 4 is expected to be in the mail by mid November. If you missed out on previous issues, 1-3, now’s your chance to order while back-issues are available. Thank you all for your support in celebrating such a great character.
Batman Official Annual 1981 – UK
Brought to you by Egmont Publishing, this UK edition collects a few fun Batman stories. I had to have this well-used, 62-page, hardcover because it features Swamp Thing #7 “Night of the Bat” by Bernie Wrightson & Len Wein AND it was 99¢.
The book includes a game, Batman trivia, as well as panels and covers from past Batman comics (“Vintage Views”, pictured below).
The three stories featured in the Annual are, “The Threat of the Two-Headed Coin” originally printed in Batman 258 (1974), “Night of the Bat” (1973), and “The Riddle of the Man Who Walked Backwards”, originally printed in Batman 277 (1976).
2019 Fan Expo Comic Con Promo Poster
Another wonderful package arrived yesterday from Canada. This 13″ x 17″ promo poster advertises the Swamp Thing television show for Canadian viewers. If not already, Swamp Thing will be available through the Showcase Network. Numerous Canadian Swamp Thing fans that I’ve been in contact with have been chomping at the bit to watch the show and I’m extremely excited that it will finally come to fruition.
Since the show previously wasn’t available in Canada, I was extremely excited to obtain the collectible.
Back of poster
Two fantastic books were released recently and I’ve been waiting on the Archie book to arrive in the mail before sharing them. House of Secrets 92, the book that started it all for our favorite character, Swamp Thing is represented through parody and reproduction!
House of Secrets Facsimile Edition – 2019
It’s wonderful to see House of Secrets 92 (1971) reprinted once again. The book is excellent exposure for Swamp Thing and for fans to finally get their hands on a copy… without the hefty price tag of an original. Len Wein & Bernie Wrightson’s masterpiece lives on in this fresh release. The book was in stores August, 28 and I’d guess they’re readily available at most local comic shops.
The reproduction includes ads and all. I suppose it should be noted that the five stories within (“Snipe Hunt”, “Swamp Thing”, “After I Die”, “It’s Better to Give” and “Trick or Treat”) have been recolored.
The back cover
Archie vs Predator II – 2019 (Marco D’Alfonso cover)
As soon as I saw this book last month, I had to have it. Although limited to a print run of 300 copies, it was easy to obtain on-where else but-eBay. There’s also a virgin version of this variant cover, also limited to 300 copies.
Marco D’Alfonso crafted this amazing homage to the cover of Swampy’s first appearance. This whimsical take on HOS 92 includes the same subtle textures Bernie Wrightson used on the original; note the items in the foreground, on the vanity.
I’ve not read an Archie comic since Afterlife with Archie began (2013) so I’ve got some catching up to do but the setup of this first issue is fun and dark.
A fella named Dilton purchased a mask off of eBay. What he’d hoped to be a costume for dance night becomes a beacon… for Predators.
I got a kick out of seeing Predators messing with Opportunity, the Mars Exploration Rover.
And with the original